Archive

Key Client Synergy Wins Digital Accolades

The team at Lenox Hill are delighted to congratulate Synergy on being awarded the best digital experience in the utilities sector across Australia. A terrific achievement for the team and we’re so proud to have been part of this program of work. A fantastic outcome and great to see the hard work pay off. Here’s the…More

Blockchain Builds Digital Trust

In 2008, Satoshi Nakamoto published the whitepaper which would bring Bitcoin into existence. In 8 years, the digital currency’s valuation has grown from nothing to over $7 Billion USD. The underlying technology that has enabled this growth is the ‘Blockchain’ – a distributed, public record of all Bitcoin transactions. A few weeks ago I attended a seminar on…More

Doughnuts, Anyone?

We came across this great statistics summary for all things digital marketing by Digital Doughnut. It’s full of yummy, snackable global statistics and source links to live and breathe by and we encourage these to be in reaching distance at all times. The best thing? Plenty to whet the appetite and no calories. We’ve extracted some highlights…More

Mary Meeker’s 2016 Internet Trends Report

For those of us who live digital – this is a must read. Some key highlights Mobile ad revenue is growing – massively Ad blocking is way up (94% YoY) meaning marketers need to further embrace (authentic and valuable) content-driven marketing SnapChat’s winning the video content race We love the StitchFix business model – but when is…More

Inside the 2016 World Business Forum

Learning from the world’s best leaders. Over the last 2 days, I was privileged to be able to attend the World Business Forum as a guest of the Chartered Accountants of Australia and New Zealand. The agenda was simple and uncluttered, enabling the 1,000+ attendees a chance to truly absorb and reflect on the thoughts…More

Start Designing With Actual Content

“Lorem ipsum.” It’s the ubiquitous latin placeholder text that we see in our wireframes and website designs, but while it is a convenient way of padding out a concept it isn’t an accurate reflection of website content. As Liam King points out “we don’t need perfect content in imperfect prototypes, but we do need something better than…More

The Rise of Social Influencer Marketing

5 reasons to consider engaging influencers in your digital strategy. As social media maintains its compelling foothold in the marketing mix, we’re in the throes of an increasing trend toward engaging influencers as part of digital strategy – particularly in the retail space. Social media influencers are individuals (ie bloggers) considered to have the power to…More