Mary Meeker’s 2016 Internet Trends Report

For those of us who live digital – this is a must read.

Some key highlights

  • Mobile ad revenue is growing – massively
  • Ad blocking is way up (94% YoY) meaning marketers need to further embrace (authentic and valuable) content-driven marketing
  • SnapChat’s winning the video content race
  • We love the StitchFix business model – but when is this coming to Australia? As for the big retailers like David Jones and Myer – why haven’t they embraced it?
  • It’s a new golden era for car manufacturers (and their integration with the technology we all love)
  • The growth of voice automation and search
  • The continued growth of data security breaches

I suggest you watch the video while reading the presentation.  Mary’s speed in delivery is amazing!

 

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