For those of us who live digital – this is a must read.
Some key highlights
- Mobile ad revenue is growing – massively
- Ad blocking is way up (94% YoY) meaning marketers need to further embrace (authentic and valuable) content-driven marketing
- SnapChat’s winning the video content race
- We love the StitchFix business model – but when is this coming to Australia? As for the big retailers like David Jones and Myer – why haven’t they embraced it?
- It’s a new golden era for car manufacturers (and their integration with the technology we all love)
- The growth of voice automation and search
- The continued growth of data security breaches