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Navigating the Shift from SEO to AEO, AIO and GEO

Search isn’t just Google anymore, and your customers’ discovery habits are shifting fast. People are increasingly finding answers through AI-led experiences (like ChatGPT, Gemini, Claude, Copilot and Perplexity), where the “best result” is often a summary, a recommendation, or a cited source — not a list of blue links. This Lenox Hill whitepaper explains what…See More

Arm yourself. Protect you and your business in the digital world.

Given that it is Privacy Awareness Week, we wanted to share updates on the Government’s agenda for privacy reform that will impact both large and small businesses. The reform pertains to the concepts of consent, ownership (is it yours or are you a custodian?), usage, automation and AI. Expectations are rising to protect data –…See More

Unlocking the power of ChatGPT in Digital

If you’re like us, you’ve been unable to escape the name ‘ChatGPT’. Not only has it captured the public’s interest, it’s also started being utilised in business settings and sectors all around the world. Our take on ChatGPT is that it is a powerful tool businesses can use to enhance human creativity and knowledge, not replace it. Ways you can…See More

Deadline fast approaching to migrate your Google Analytics to GA4

From 1 July 2023, Universal Analytics (UA) will no longer collect data on your website or app. To keep a historical record of your UA data and business reports, we strongly encourage you to export and save this data without delay. Need help switching to Google Analytics 4? We’re here to help. If you have custom…See More

Not “if”, but “when”: The clear and present danger of Cyberattacks facing all Australian companies

October is Cyber Security Awareness month and the timing of this annual focus on staying secure online couldn’t be more pertinent given the very recent cyber attacks on Optus, Uber, Medibank Private and Woolworths MyDeal, to name just some of the biggest hacks that have hit the headlines. Telecoms giant Optus reported one of the…See More