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Unlocking the power of ChatGPT in Digital

If you’re like us, you’ve been unable to escape the name ‘ChatGPT’. Not only has it captured the public’s interest, it’s also started being utilised in business settings and sectors all around the world. Our take on ChatGPT is that it is a powerful tool businesses can use to enhance human creativity and knowledge, not replace it. Ways you can…More

Deadline fast approaching to migrate your Google Analytics to GA4

From 1 July 2023, Universal Analytics (UA) will no longer collect data on your website or app. To keep a historical record of your UA data and business reports, we strongly encourage you to export and save this data without delay. Need help switching to Google Analytics 4? We’re here to help. If you have custom…More

Not “if”, but “when”: The clear and present danger of Cyberattacks facing all Australian companies

October is Cyber Security Awareness month and the timing of this annual focus on staying secure online couldn’t be more pertinent given the very recent cyber attacks on Optus, Uber, Medibank Private and Woolworths MyDeal, to name just some of the biggest hacks that have hit the headlines. Telecoms giant Optus reported one of the…More

Tennis Australia’s NFT pilot serves up success

While talk of cryptocurrency and Non-Fungible Tokens (NFTs) is nothing new, it’s taken some time to gain momentum in a mainstream, ‘real world’ context. The Australian Open is the first grand slam of the year, heralded as one of the most prestigious tennis tournaments in the world. In January 2022, Tennis Australia and Decentraland (a…More

Optimising cookie policies and big changes in store for Google Analytics

With the constant struggle between gathering data and protecting your customers’ personal information, it is important to understand your obligations while ensuring you don’t miss out on valuable data. In this post we explore: Is your cookie policy harming your understanding of your customer? The changing face of Google Analytics Is your cookie policy harming…More