Mary Meeker’s 2016 Internet Trends Report

Mary Meeker’s 2016 Internet Trends Report

For those of us who live digital – this is a must read. Some key highlights Mobile ad revenue is growing – massively Ad blocking is way up (94% YoY) meaning marketers need to further embrace (authentic and valuable) content-driven marketing SnapChat’s winning the video content race We love the StitchFix business model – but when is…More

Inside the 2016 World Business Forum

Inside the 2016 World Business Forum

Learning from the world’s best leaders. Over the last 2 days, I was privileged to be able to attend the World Business Forum as a guest of the Chartered Accountants of Australia and New Zealand.  The agenda was simple and uncluttered, enabling the 1,000+ attendees a chance to truly absorb and reflect on the thoughts…More

Start Designing With Actual Content

Start Designing With Actual Content

“Lorem ipsum.” It’s the ubiquitous latin placeholder text that we see in our wireframes and website designs, but while it is a convenient way of padding out a concept it isn’t an accurate reflection of website content. As Liam King points out “we don’t need perfect content in imperfect prototypes, but we do need something better than…More

The Rise And Rise Of Social Influencer Marketing

The Rise And Rise Of Social Influencer Marketing

5 reasons to consider engaging influencers in your digital strategy. As social media maintains its compelling foothold in the marketing mix, we’re in the throes of an increasing trend toward engaging influencers as part of digital strategy – particularly in the retail space. Social media influencers are individuals (ie bloggers) considered to have the power to…More